Clinique

Objective: Increase product sales, expand market share, and establish Clinique as a trusted authority in the beauty industry by driving brand engagement, customer loyalty, and positioning the brand as an authority in beauty space.

Strategy & Execution: To strengthen its position in the beauty industry, an always on media campaign and new product launch initiatives was launched across social media platforms, focussing on an adaptive funnel approach to target new and existing customers. With a heavy focus on social video, influencer marketing and user generated content to enhance product visibility and credibility. Prioritising education through immersive experiences such as longer form content, interactive ads and campaign landing pages designed to build trust and foster deep connections. An organic content strategy was employed, utilizing community engagement to drive conversations, create brand advocates, and build trust. Retention strategy included personalised marketing, loyalty programs, exclusive access to early launches. Lower funnel approach incorporated shoppable posts, dynamic retargeting ads, and strong incentives to convert high-intent customers. Real-time performance data informed continuous optimisation ensuring campaigns remained efficient.