LYNX

Objective: Drive engagement and first-party (1P) data collection while developing future-proof marketing strategies to enhance customer satisfaction and foster stronger engagement.

Strategy & Execution: Developed social media campaigns with an audience-first content strategy, aligning with emerging consumer trends and preferences. Used interactive tools like quizzes and gamification to create engaging experiences and collect 1P data, to gain a deeper insight into audience behaviour and their preferences. Augmented reality elements utilised to deliver immersive consumer experiences boosting audience participation and retention. Influencer marketing increased campaign reach and drove engagement. Retargeting campaigns included competitions to re-engage audiences and foster loyalty. Prioritising personalisation through tailored messaging and experiences that resonated with diverse audience groups. Social media served as a platform for storytelling and to build conversations, strengthening emotional connections. The 1P data collected through these efforts powered future campaigns, enhancing personalisation and increasing engagement rates.